It's sad to know that my 4th favorite local airline Asian Spirit is now a thing of the past as it underwent rebranding and change of ownership. It's new business name is now Zest Air, Asia's most refreshing airline, according at least to its owners. The company name is so catchy from a consumer's point of view. I may view it as they are targeting young and single professionals who have a higher disposable income than young daddies and mommies out their. The company through its website promised to serve with enthusiasm and passion. Their passengers will feel the refreshing change of the Zest Air experience from the moment they book their tickets until they arrive their destinations. My most favorite line is: "Our passengers are the VIPs of Zestair."
The president and chief executive officer of Zest Air is Mr. Alfredo M. Yao, who is more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. How I miss the ubiquitous juice drink Zest-O, as it is part of my daily diet until my high-school years, specially my favorite strawberry and mango-orange flavors. So I guess, by now you already know the reason behind the name Zest Air.
As I always believe in the beauty of healthy competition, I hope this "new" airline will give its top rivals like Philippine Airlines and Cebu Pacific Air a run for their money. According to Zest Air's website it will offer some of the same aircraft as with Asian Spirit but they will also acquire new planes and it looks like that they will also be operating the Airbus A320 model. I know this will be a good investment for the airline.
It's good to start with an appealing brand name, so now all they have to do is offer value for money flights and in no time they can be on top of the industry.
So what's next? Will Cebu Pacific change its name into Chippy Airlines or C2 Airlines? Will Philippine Airlines change its name into Tanduay Airlines or Allied Airlines? I guess only time will tell although I love the sound of Chippy Airlines, hahaha!
The president and chief executive officer of Zest Air is Mr. Alfredo M. Yao, who is more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. How I miss the ubiquitous juice drink Zest-O, as it is part of my daily diet until my high-school years, specially my favorite strawberry and mango-orange flavors. So I guess, by now you already know the reason behind the name Zest Air.
As I always believe in the beauty of healthy competition, I hope this "new" airline will give its top rivals like Philippine Airlines and Cebu Pacific Air a run for their money. According to Zest Air's website it will offer some of the same aircraft as with Asian Spirit but they will also acquire new planes and it looks like that they will also be operating the Airbus A320 model. I know this will be a good investment for the airline.
It's good to start with an appealing brand name, so now all they have to do is offer value for money flights and in no time they can be on top of the industry.
So what's next? Will Cebu Pacific change its name into Chippy Airlines or C2 Airlines? Will Philippine Airlines change its name into Tanduay Airlines or Allied Airlines? I guess only time will tell although I love the sound of Chippy Airlines, hahaha!
24 comments:
and hopefully, people can book flights online too.. more convenient for working people i think..
does that mean zest-o ang snack doon at zest and sabon? lols.
Yes, even the hotels have changed names although the buildings are still the same...lol. I always have to double check if someone mentioned a new hotel name but the hotel is not newly built just a change of name...lol.
@ carlota: yup, they are offering online booking like Asian Spirit.
@ lawstude: They should offer Zest-O as refreshment. Buti nga di naging Chippy Air ang Cebu Pacific kse sla rin owner :)
@ Alicesg: Yup, I don't mind what the name of a product or service is as long as it is of good standard
I agree with you the name as well as the color of the airline are very catchy :)
I hope they can perform well by offering great service to its customers!
at mabuti na rin lang hindi naging fortune tobacco airlines ang PAL! lol
It's certainly nice to see another competitor in the airline industry. It'll also be great for us, the customers.
hmmm...hope the rebranding and change of name translate to improved service and lower air fares.hehe. :)
Hmmm sana meron ding 0 fare
Zest Air seems rather weird for an airline name ..... of course they'll serve Zesto as drinks, pero i hope the crew doesn't perform with so much zest as to be unrelentingly enthusiastic and cheerful? Or the pilot has so much zest he does figure 8s and other manuevers in the air? :D
Pero i really like your suggestion about Chippy Airlines!!!
@ rintjez: They can start by offering very low fares ;)
@ the spool artist: Oo nga, pero maganda sana kung maging Philip Morris Airlines nalang :) hehehe
@ share my point of view: Yup, I totally agree. More competition means cheaper fares!
@ edelweiza: Amen to that!
@ aline: I'm sensing that the ZERO fare will be very soon, hahaha ;)
@ grumpy urban slacker: yup, medyo weird nga pero ok narin kse catchy naman :)
I just hope they improve their service. You made me laugh on the last paragraph. lol
Thanks for commenting about the San-Pu Antiques Market. :)
natawa nga ako nung malaman ko na ito na ang bagong pangalan. joke ko pa sana na parang pangalan ng juice at sabon. yon pala doon talaga nakuha ang pangalan.
makakasakay din ako dyan.
Mm..this new airplane seemed comfortable...
are they going to give free zest-o or passengers should also buy it like in Cebu pacific?
it will be a healthy competition. much better if zest air will pursue availing of a320's. maraming maaplayan mga taga aviation lalo na mga a&p mechanics n may rating nyan.
i recently book a flight with this airline and it's more cheaper compare to other airlines. i'll comment here regarding the xprience... hehehe
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