Showing posts with label filipino food. Show all posts
Showing posts with label filipino food. Show all posts

Thursday, July 24, 2008

Filipino Food... Globally Palatable?

I love to travel and I love to eat. Those were already given as I own a travel blog and you can see the evidence in my pictures here that eating is my pastime. Whenever I travel somewhere here in the Philippines or abroad I always want to try the local delicacies from local fastfoods or restaurants.

I have only one observation in my travels abroad. Why is that Filipino restaurants are not that popular against at least with other Southeast Asian food fares like Thai, Vietnamese, Indonesian, Singaporean and Malaysian? Here in Manila one can find in every mall Thai and Vietnamese restaurants. But in my travels around the region I haven't yet seen a Filipino restaurant eventhough I know that they exist somewhere. My point is Filipino restaurants exist in Bangkok, Singapore, Kuala Lumpur etc. but they are not that popular among non-Filipinos as most of them are targeting the expat Filipino community.

Even celebrity chefs from the U.S., Britain and Australia features Thai, Vietnamese, Singaporean and Malaysian recipes in their TV shows. I'm pretty sure Jamie Oliver, Nigella Lawson, Anthony Bourdain and Bobby Chin all featured at least one dish from our neighbors in Southeast Asia in their own cable TV shows.

I have my hunch why Filipino foods are not that popular among non-Filipinos but I want your theory first before I give mine... Feel free to leave a comment here.