It's sad to know that my 4th favorite local airline Asian Spirit is now a thing of the past as it underwent rebranding and change of ownership. It's new business name is now Zest Air, Asia's most refreshing airline, according at least to its owners. The company name is so catchy from a consumer's point of view. I may view it as they are targeting young and single professionals who have a higher disposable income than young daddies and mommies out their. The company through its website promised to serve with enthusiasm and passion. Their passengers will feel the refreshing change of the Zest Air experience from the moment they book their tickets until they arrive their destinations. My most favorite line is: "Our passengers are the VIPs of Zestair."
The president and chief executive officer of Zest Air is Mr. Alfredo M. Yao, who is more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. How I miss the ubiquitous juice drink Zest-O, as it is part of my daily diet until my high-school years, specially my favorite strawberry and mango-orange flavors. So I guess, by now you already know the reason behind the name Zest Air.
As I always believe in the beauty of healthy competition, I hope this "new" airline will give its top rivals like Philippine Airlines and Cebu Pacific Air a run for their money. According to Zest Air's website it will offer some of the same aircraft as with Asian Spirit but they will also acquire new planes and it looks like that they will also be operating the Airbus A320 model. I know this will be a good investment for the airline.
It's good to start with an appealing brand name, so now all they have to do is offer value for money flights and in no time they can be on top of the industry.
So what's next? Will Cebu Pacific change its name into Chippy Airlines or C2 Airlines? Will Philippine Airlines change its name into Tanduay Airlines or Allied Airlines? I guess only time will tell although I love the sound of Chippy Airlines, hahaha!
The president and chief executive officer of Zest Air is Mr. Alfredo M. Yao, who is more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. How I miss the ubiquitous juice drink Zest-O, as it is part of my daily diet until my high-school years, specially my favorite strawberry and mango-orange flavors. So I guess, by now you already know the reason behind the name Zest Air.
As I always believe in the beauty of healthy competition, I hope this "new" airline will give its top rivals like Philippine Airlines and Cebu Pacific Air a run for their money. According to Zest Air's website it will offer some of the same aircraft as with Asian Spirit but they will also acquire new planes and it looks like that they will also be operating the Airbus A320 model. I know this will be a good investment for the airline.
It's good to start with an appealing brand name, so now all they have to do is offer value for money flights and in no time they can be on top of the industry.
So what's next? Will Cebu Pacific change its name into Chippy Airlines or C2 Airlines? Will Philippine Airlines change its name into Tanduay Airlines or Allied Airlines? I guess only time will tell although I love the sound of Chippy Airlines, hahaha!