Wednesday, October 29, 2008

ZEST Air: A New or Old Airline?


It's sad to know that my 4th favorite local airline Asian Spirit is now a thing of the past as it underwent rebranding and change of ownership. It's new business name is now Zest Air, Asia's most refreshing airline, according at least to its owners. The company name is so catchy from a consumer's point of view. I may view it as they are targeting young and single professionals who have a higher disposable income than young daddies and mommies out their. The company through its website promised to serve with enthusiasm and passion. Their passengers will feel the refreshing change of the Zest Air experience from the moment they book their tickets until they arrive their destinations. My most favorite line is: "Our passengers are the VIPs of Zestair."

The president and chief executive officer of Zest Air is Mr. Alfredo M. Yao, who is more popularly known as Juice King of the Philippines for being also the Chairman of Zest-O Corporation. How I miss the ubiquitous juice drink Zest-O, as it is part of my daily diet until my high-school years, specially my favorite strawberry and mango-orange flavors. So I guess, by now you already know the reason behind the name Zest Air.

As I always believe in the beauty of healthy competition, I hope this "new" airline will give its top rivals like Philippine Airlines and Cebu Pacific Air a run for their money. According to Zest Air's website it will offer some of the same aircraft as with Asian Spirit but they will also acquire new planes and it looks like that they will also be operating the Airbus A320 model. I know this will be a good investment for the airline.

It's good to start with an appealing brand name, so now all they have to do is offer value for money flights and in no time they can be on top of the industry.

So what's next? Will Cebu Pacific change its name into Chippy Airlines or C2 Airlines? Will Philippine Airlines change its name into Tanduay Airlines or Allied Airlines? I guess only time will tell although I love the sound of Chippy Airlines, hahaha!




24 comments:

Carlota said...

and hopefully, people can book flights online too.. more convenient for working people i think..

Lawstude said...

does that mean zest-o ang snack doon at zest and sabon? lols.

alicesg said...

Yes, even the hotels have changed names although the buildings are still the same...lol. I always have to double check if someone mentioned a new hotel name but the hotel is not newly built just a change of name...lol.

kegler747 said...

@ carlota: yup, they are offering online booking like Asian Spirit.

kegler747 said...

@ lawstude: They should offer Zest-O as refreshment. Buti nga di naging Chippy Air ang Cebu Pacific kse sla rin owner :)

kegler747 said...

@ Alicesg: Yup, I don't mind what the name of a product or service is as long as it is of good standard

Rintjez said...

I agree with you the name as well as the color of the airline are very catchy :)

I hope they can perform well by offering great service to its customers!

the spool artist said...

at mabuti na rin lang hindi naging fortune tobacco airlines ang PAL! lol

Share my point of view... said...

It's certainly nice to see another competitor in the airline industry. It'll also be great for us, the customers.

Edelweiza said...

hmmm...hope the rebranding and change of name translate to improved service and lower air fares.hehe. :)

ALiNe said...

Hmmm sana meron ding 0 fare

grumpyurbanslacker said...

Zest Air seems rather weird for an airline name ..... of course they'll serve Zesto as drinks, pero i hope the crew doesn't perform with so much zest as to be unrelentingly enthusiastic and cheerful? Or the pilot has so much zest he does figure 8s and other manuevers in the air? :D

Pero i really like your suggestion about Chippy Airlines!!!

kegler747 said...

@ rintjez: They can start by offering very low fares ;)

kegler747 said...

@ the spool artist: Oo nga, pero maganda sana kung maging Philip Morris Airlines nalang :) hehehe

kegler747 said...

@ share my point of view: Yup, I totally agree. More competition means cheaper fares!

kegler747 said...

@ edelweiza: Amen to that!

kegler747 said...

@ aline: I'm sensing that the ZERO fare will be very soon, hahaha ;)

kegler747 said...

@ grumpy urban slacker: yup, medyo weird nga pero ok narin kse catchy naman :)

Asian Traveler said...

I just hope they improve their service. You made me laugh on the last paragraph. lol

Thanks for commenting about the San-Pu Antiques Market. :)

the donG said...

natawa nga ako nung malaman ko na ito na ang bagong pangalan. joke ko pa sana na parang pangalan ng juice at sabon. yon pala doon talaga nakuha ang pangalan.

makakasakay din ako dyan.

Ivana said...

Mm..this new airplane seemed comfortable...

Ary said...

are they going to give free zest-o or passengers should also buy it like in Cebu pacific?

Anonymous said...

it will be a healthy competition. much better if zest air will pursue availing of a320's. maraming maaplayan mga taga aviation lalo na mga a&p mechanics n may rating nyan.

Anonymous said...

i recently book a flight with this airline and it's more cheaper compare to other airlines. i'll comment here regarding the xprience... hehehe