Friday, September 28, 2007

Boracay as the Next World-Class Destination Hot Spot

Got this very good news from the website of the Wall Street Journal as the undisputed no. 1 beach destination here in the Philippines, Boracay, is included in the perceived travel hot spots that the worldwide travel industry hopes will become hits to tourists in the coming years. The island is being pitched as a regional vacation spot reinvented for luxury seekers.

Potential visitors are encouraged to go windsurfing or hunt for native puka shells on white-sand beaches. One drawback according to a travel reviewer is travel fatigue after a long flight from Los Angeles, California with a stopover in Manila and a boat ride to the island. For adventurers I know that they don't mind the long travel as to them "half of the fun of travel is getting there."

I believe that various market forces shape a potential travel hot spot. Marketing is a great tool for the national government to promote any part of our beautiful islands. Even after several terrorist attacks in Bali, Indonesia and the tsunami devastation in Phuket, Thailand tourists still flock those beaches as the marketing campaign of their national governments instill that they are still safe and the natural beauty of a particular place haven't been affected by man-made and natural disasters.

There's no terrorism nor catastrophic natural disasters afecting most of our beaches in Luzon, Visayas and Mindanao except for seasonal typhoons so there's no reason for Boracay and a number of other great beach destinations in our country not to be known to the rest of the world. With a meager marketing budget of the Department of Tourism the only way now is to fellow Filipinos to promote our country through word of mouth... blogging is a perfect venue for this. Agree?

Post Script: Cebu Pacific and Air Philippines will be commencing their Manila-Caticlan (Boracay)-Manila route by late 2007 or early 2008... More supply = lower price... YEHEY!!!!!


ruther said...

talaga naman noh..sana nga tuloy-tuloy na yang magandang image... BUT at the same time, sana hindi rin mashado malaspag ang BORA.

kegler747 said...

@ ruther: I totally agree!